App-based service Hello Alfred and real estate developer and management company KRE Group have announced a partnership that will bring Hello Alfred services to residents at the developers' New Jersey properties. The service will be available across the developer’s portfolio of 2,200 residential units in Jersey City, giving KRE Group the exclusive rights to the service in the area for one year. With the partnership Hello Alfred expands to New Jersey, and KRE Group's Journal Squared becomes the first building in the state to offer the service. In early December 2017 PROFILEnyc reported that Related Companies And Hello Alfred had announced a strategic partnership to exclusively bring Hello Alfred services to Related Rentals in Manhattan for the 2 years. Hello Alfred is a sophisticated software that brings residents a virtual concierge, "Alfred" to handle an array of services via a mobile app. Hello Alfred's in-home services include app-based grocery ordering and pantry and fridge stocking, dry cleaning and laundry pick-up and delivery right into the closet, and coordination and quality assuring of apartment cleaning. Residents will also receive a hotel-level apartment tidy-up and arrangements for other in-home tasks such as hanging of flat screen TVs and running errands. Residents of Journal Squared can utilize Hello Alfred’s services right away through digital move-in coordination, where Home Managers will assist with sourcing movers’ quotes, arranging telecom services set-up, packing and unpacking, and more. Alfred’s digital hospitality platform for last-minute planning and errand assistance, or its daily in-home package delivery to lighten the burden of carrying boxes after a day’s work. For a premium membership, residents can receive a weekly Alfred visit, which includes apartment tidying, grocery shopping, laundry, dry cleaning, clothing/shoe repairs, prescription pick-ups, and shipping packages or outgoing mail. KRE Group and Hello Alfred plan to launch operations in the developer’s other Jersey City properties, Grove Pointe, 225 Grand, 18 Park, and 485 Marin in the first quarter of 2018.
“We’re very excited to offer the residents of Journal Squared the opportunity to experience Hello Alfred,” said Jonathan Kushner, President of KRE Group. “As a landlord, our focus is to improve tenant’s livelihoods with service, convenience, and community. This innovative, service-based amenity will support renters with routine tasks, freeing up more time to focus on the things they enjoy most, and to get out and explore their new neighborhood.”
“The way we live in cities is fundamentally changing. Service needs to be built into the home,” said Marcela Sapone, Co-Founder & CEO of Hello Alfred. “And it’s firms like KRE Group who are inspired to truly elevate the residential living experience that are ahead in the industry. The detail and care they put into Journal Squared is unique and we couldn’t think of a better partner to launch the New Jersey market with.”
Hello Alfred was established by Harvard Business School graduates Marcela Sapone and Jessica Beck, who founded the business in 2014 to help manage household services and to-do items. Since then, Hello Alfred has radically changed how the modern consumer gets things done and now operates in Jersey City, New York, Boston, San Francisco, Los Angeles, Chicago and Washington D.C.
Since opening to residents earlier this year, the first of three Journal Squared towers is now more than 90% leased. Journal Squared rises 53-stories, 563', and was designed by Hollwich Kushner and Handel Architects. The tower features 538 apartments with 36,000 SF of retail and restaurant space; along with a public plaza. The tower's interiors were designed by interior designer Christopher Stevens. Units range from studios to 3 bedrooms and feature hardwood floors, stainless steel appliances, central air and in-home washer and dryers. Amenities include a double-height lobby with light-filled lounge and 24-hour concierge, 8th floor “Club JSQ” work play area, library, sun terrace, outdoor swimming pool, fitness center with yoga studio, billiards room, and a 53rd floor "Sky Lounge." Journal Squared will offer complimentary yoga, boot camp and meditation classes throughout the week. Residents can also attend regular social events, such as happy hours, cooking classes and pop-up restaurant partnerships with local chefs. Journal Squared was developed by KRE Group and National Real Estate Advisors. The Marketing Directors is the exclusive leasing and marketing agent for the building.