Broad Street Development, a leading privately held, New York-based real estate developer, investor and operator, has announced that 40 Bleecker, its highly anticipated new luxury condominium project in Noho, has commenced sales (February 2018). The 12-story ground-up condominium building, is located on the corner of Bleecker and Mulberry Streets within the coveted landmarked downtown neighborhood, and brings together an unrivaled team of collaborators including two members of Architectural Digest’s prestigious AD100 list. In a thriving area that rarely sees new development of this size and scale, 40 Bleecker offers elevated architecture and design and white glove amenities and services in its downtown setting. Pricing starts at $2 million with sales and marketing being handled exclusively by Million Dollar Listing star Fredrik Eklund, John Gomes, and Sarah Burke of Douglas Elliman Development Marketing. The project's new open sales atelier is also the setting for the new fashion campaign from designer Brandon Maxwell, starring UK supermodel Jourdan Dunn and her son, Riley.
“40 Bleecker honors the traditions of its surroundings while offering a truly exceptional lifestyle rarely seen in new development in New York City, let alone downtown,” said Raymond Chalmé, CEO and Principal of Broad Street Development. “The roster of design talent that has been assembled to create 40 Bleecker is likely never to be recreated, and it makes these homes truly a once-in-a-generation opportunity.”
40 Bleecker will feature 61 condominium units ranging from one-to-five-bedroom layouts with 6 penthouses that crown the top of the building. Amenities include an indoor 57' swimming pool, state-of-the-art exercise room and stretching studio, as well as white glove concierge service, a live-in superintendent and bicycle storage. Providing additional ease and convenience, a limited number of private parking spaces located directly beneath the building will be available. The project Korban's first ever residential project after being named as a top designer for the 2nd consecutive year by Architectural Digest's AD 100. Korban is a favorite among celebrities including Kanye West, James Franco and Alexander Wang as well as has worked with Balenciaga. The luxe lobby will feature 2 marble couches at the entryway separated by a slab coffee table of rough-hewn French limestone, and touches like suede walls, terrazzo book-matched floors and that incredible black marble and mirrored fireplace. Korban has outfitted each kitchen with appliances by Miele, designed to combine fine craftsmanship with sleek, modern technology. Sculptural, cantilevered and waterfall-style islands in honed statuary marble along with book-matched marble hoods are the focal point of the spaces, complemented by elegant Italian cerused oak cabinetry with fluted bronze-colored glass and SA Baxter burnished nickel hardware. Present throughout the residences and sourced from recycled wine barrels crafted by the finest tradesmen and artisans in northern Italy, is Listone Giordano French Oak chevron flooring. In the master baths, Korban has custom-designed the marble vanities that are surrounded by a reflective layer of mirror and glass to amplify both space and light. Echoing the adjacent living rooms, the master baths floors consist of Grigio dove and Calcutta moon light marble layered in a chevron pattern. Within the powder rooms, hand-selected statuary marble envelops the area and a unique custom lighting design by Bill Schwinghammer illuminates the interiors.
“When designing 40 Bleecker, I knew my work needed to speak to a new generation of downtown buyers, who is looking for luxury and elegance against a modern backdrop. This idea of ‘contrast’ is evident throughout the spaces in everything from textures and materials, to finishes and furniture. Masculine contrasts with feminine, traditional with modern, soft with brutalist. 40 Bleecker is a new way of living and sets the tone for the future of design and development downtown,” said Ryan Korban.
Outside the striking brick and metal façade designed by Rawlings Architects features punched glass window openings that are an important nod to the past and a reference to the historic, landmarked buildings within the surrounding NoHo neighborhood. Undulating in a step-like fashion at the top three penthouse levels and gently curving at its corners to maximize light and views, 40 Bleecker offers a boldly contemporary exterior design well situated among the historically industrial pre-war buildings of its surroundings. 40 Bleecker is designed by Rawlings Architects with lush landscape architecture by AD100 Landscape Architect Edmond Hollander.