Greenwich West has officially broken ground in West Soho, bringing a classic luxury loft building that is priced to sell to the neighborhood. To officially celebrate the commencement of construction at the 30-story condominium building, an exclusive ceremony was held July 10, 2018 and was attended by Hudson Square Connection President and CEO Ellen Baer, Deputy Consul General of Chinese Consulate in New York Mr. Zhao Yumin, and local officials.
Greenwich West is being developed via a joint venture led by real estate investment firm Strategic Capital, along with its development partners, Cape Advisors and Forum Absolute. The project is being built by Plaza Construction, an affiliate of Strategic Capital and known to be one of the foremost builders of luxury residential projects in New York. Greenwich West is located at 110 Charlton Street on the west side of Manhattan’s artsy Soho neighborhood just steps from the West Village, in the thriving district known as Hudson Square. Sales of Greenwich West’s 170 residences will begin this fall at prices starting under $1 million, a rarity for new development in Manhattan’s desired downtown neighborhoods.
“Greenwich West signifies Strategic Capital’s first luxury condo development in New York City and we are very proud to witness construction fully underway.” said Phillip Gesue, Strategic Capital’s Chief Development Officer. “We believe this building’s outstanding value, classic loft design and quality construction by our affiliate Plaza Construction will resonate with a wide range of buyers both here in New York and internationally.”
Greenwich West will rise 290' and is designed by a world-class design team including Parisian-based design architect Loci Anima as well as Paris-based interior designer Sebastien Segers Architecte. Both firms worked in close collaboration with architect of record Adamson Associates. Greenwich West fuses the early 20th century industrial context of the neighborhood with a classic French aesthetic, offering comfortably chic condominium residences with outstanding views of the Hudson River. Residences range from studio to three-bedroom homes, and be anchored by an intimate café retail space on the ground floor as well as on-site parking, a rare amenity for residents. Full service amenities include concierge and doorman, amongst others.
“This project presented us with a one-of-a-kind opportunity. It is situated in one of the few prime waterfront neighborhoods in Manhattan at the nexus of some of the city’s most beloved areas,” said Craig Wood, CEO of Cape Advisors. “We believe Greenwich West will provide a great value in today’s market and we look forward to watching the building rise and progress towards completion.”
“Following a year of preconstruction efforts and working with world-class design-world collaborators, Plaza Construction takes the vision from concept to reality and begins construction of Greenwich West in a style reflective of European design to blend with the Soho Hudson Square neighborhood,” says Christopher Mills, Chief Operating Officer, Plaza Construction. “We are recognized for our expertise in luxury condominium building in New York City and are confident that this project will be a standout in our portfolio of work.”
Greenwich West’s ground breaking coincides with the launch of the development’s innovative marketing campaign featuring the acclaimed work of the New York city-based fine artist Aaron Zulpo, known throughout the art world for his narrative paintings of city life. Zulpo has been commissioned to create a series of works that tell the story of life at Greenwich West in his signature dramatic style. The first painting debuts with the launch of the website, where interested parties can also register for the property’s friends and family opening later this year.